CastleRock Communities — Infinity Square

Unadjusted competitive dashboard. Excel Plan Line-Up / SQFT Value layout. Scraped 2026-08-28T19:40:00Z. No builder is given the benefit of the doubt.

Excel referenced: Plan Line-Up · SQFT Value · Comparison BEFORE Adjustment · Features Analysis.
Adjustment applied: no. Features Analysis and Competitors Details lot/product fields are blank. Chart sheets exist but have no series. Cannot compute AFTER Adjustment.

SUBJECT · 15 priced plans

$185/sf mean

median $173/sf · range $143/sf–$251/sf

$289,990 – $403,990

COMP · 17 priced plans

Brohn Homes — Casetta Ranch

$180/sf mean

median $178/sf · range $147/sf–$217/sf

$239,990 – $329,990

COMP · 8 priced plans

D.R. Horton — Talavera

$187/sf mean

median $188/sf · range $157/sf–$226/sf

$270,990 – $351,990

COMP · 25 priced plans

DRB Homes — Infinity Square

$158/sf mean

median $158/sf · range $132/sf–$189/sf

$269,990 – $449,990

SQFT Value — base price vs square feet

Each point is a published floor plan. X = sqft, Y = base price. Hover a point for plan name. Toggle builders below.

$/sqft vs size

If CastleRock is expensive, the green line sits above the others. Small homes should not hide behind large-home averages.

Read, unvarnished

CastleRock Communities Topaz is the most expensive plan in this set on a $/sf basis: $289,990 / 1,157 sf = $251/sf. That is not close. It is the outlier at the top.
CastleRock does not compete at the bottom. Entry is Topaz $289,990 / 1,157 sf ($251/sf) vs Brohn 1105 Casetta $239,990 / 1,105 sf ($217/sf). CastleRock opens $50,000 higher.
Same master plan, different ask: CastleRock mean $185/sf vs DRB mean $158/sf (+27/sf). On a 2,000 sf house that is about $53,853 more for CastleRock before any lot or elevation.
D.R. Horton Talavera mean $187/sf vs CastleRock $185/sf (-2/sf). Horton is not cheaper per foot on average; Horton is cheaper at the top of the stack (max $351,990 vs CastleRock max base $403,990).
CastleRock's cheapest $/sf plan is Concho at $143/sf. DRB still undercuts that with Elm at $132/sf. CastleRock never becomes the value play even at 2,800 sf.
CastleRock QMI Rio Grande at 151 Oriole St, Kyle, TX 78640 lists $419,825 vs published base $389,990 (+$29,835, $167/sf). Ready inventory is not a discount; it is a premium.
CastleRock QMI Trinity at 120 Oriole St, Kyle, TX 78640 lists $429,844 vs published base $392,990 (+$36,854, $171/sf). Ready inventory is not a discount; it is a premium.
Brohn is cutting list on standing inventory (example 1191 Casetta $283,780 → $244,990). CastleRock's two QMIs go the opposite direction. If the question is "who is buying the deal," it is not CastleRock.
Excel Features Analysis has no X marks and no lot-width inputs, so this dashboard is Comparison BEFORE Adjustment only. If CastleRock's specs are richer, that case is not in the data yet — do not invent it.

Community snapshot (Excel Competitors Details shape)

Role	Builder / Community	Plans	Base price	Sqft	$/sf range	Mean $/sf	Median $/sf	Entry plan
Subject	CastleRock Communities — Infinity Square	15/15	$289,990 – $403,990	1,157 – 2,817	$143/sf – $251/sf	$185/sf	$173/sf	Topaz $289,990
Comp	Brohn Homes — Casetta Ranch	17/17	$239,990 – $329,990	1,105 – 2,247	$147/sf – $217/sf	$180/sf	$178/sf	1105 Casetta $239,990
Comp	D.R. Horton — Talavera	8/8	$270,990 – $351,990	1,291 – 2,239	$157/sf – $226/sf	$187/sf	$188/sf	The Anderson $270,990
Comp	DRB Homes — Infinity Square	25/25	$269,990 – $449,990	1,520 – 3,400	$132/sf – $189/sf	$158/sf	$158/sf	Woolf $269,990

Plan Line-Up — before adjustment

Columns match the Excel sheet: stories, sqft, base price, incentive $, adjusted price, per sqft. Incentive is 0 on floor plans because the scrape did not publish plan-level incentives.

Builder	Plan	# Stories	Sq.Ft.	Base Price	Incentive $	Adjusted Price	Per Sqft	Line
CastleRock	Topaz	1	1,157	$289,990	$0	$289,990	$251/sf	Cobalt Lite
CastleRock	Emerald	1	1,355	$307,990	$0	$307,990	$227/sf	Cobalt Lite
CastleRock	Frio	1	1,362	$319,990	$0	$319,990	$235/sf	Cobalt
CastleRock	Comal	1	1,604	$338,990	$0	$338,990	$211/sf	Cobalt
CastleRock	Onyx	1	1,607	$313,990	$0	$313,990	$195/sf	Cobalt Lite
CastleRock	Pedernales	1	1,800	$351,990	$0	$351,990	$196/sf	Cobalt
CastleRock	Ruby	—	1,895	$326,990	$0	$326,990	$173/sf	Cobalt Lite
CastleRock	Sabine	1	1,915	$359,990	$0	$359,990	$188/sf	Cobalt
CastleRock	Diamond	—	2,144	$334,990	$0	$334,990	$156/sf	Cobalt Lite
CastleRock	Sapphire	—	2,163	$339,990	$0	$339,990	$157/sf	Cobalt Lite
CastleRock	Brazos	—	2,213	$372,990	$0	$372,990	$169/sf	Cobalt
CastleRock	Blanco	—	2,280	$375,990	$0	$375,990	$165/sf	Cobalt
CastleRock	Rio Grande	—	2,507	$389,990	$0	$389,990	$156/sf	Cobalt
CastleRock	Trinity	—	2,513	$392,990	$0	$392,990	$156/sf	Cobalt
CastleRock	Concho	—	2,817	$403,990	$0	$403,990	$143/sf	Cobalt
Brohn Homes	1105 Casetta	1	1,105	$239,990	$0	$239,990	$217/sf	Alley Plan
Brohn Homes	1191 Casetta	1	1,191	$249,990	$0	$249,990	$210/sf	Alley Plan
Brohn Homes	1216 Casetta	2	1,216	$249,990	$0	$249,990	$206/sf	Alley Plan
D.R. Horton	The Abbot	1	1,291	Starting in the $291s	$0	$291,990	$226/sf	Tradition Series
D.R. Horton	The Anderson	1	1,325	Starting in the $271s	$0	$270,990	$205/sf	Tradition Series
Brohn Homes	1326 Casetta	1	1,326	$264,990	$0	$264,990	$200/sf	Alley Plan
Brohn Homes	1437 Casetta	1	1,437	$276,990	$0	$276,990	$193/sf	Alley Plan
D.R. Horton	The Baylor	1	1,470	Starting in the $281s	$0	$281,990	$192/sf	Tradition Series
DRB Homes	Carroll III	—	1,520	$274,990	$0	$274,990	$181/sf	Single Family
Brohn Homes	1548 Casetta	1	1,548	$281,990	$0	$281,990	$182/sf	Alley Plan
Brohn Homes	1551 Casetta	1	1,551	$287,990	$0	$287,990	$186/sf	40' Traditions
Brohn Homes	1589 Casetta	1	1,589	$289,990	$0	$289,990	$182/sf	Alley Plan
DRB Homes	Blanton	—	1,590	$299,990	$0	$299,990	$189/sf	Single Family
D.R. Horton	The Caden	1	1,595	Starting in the $301s	$0	$301,990	$189/sf	Tradition Series
Brohn Homes	1657 Casetta	1	1,657	$294,990	$0	$294,990	$178/sf	40' Traditions
Brohn Homes	1665 Casetta	1	1,662	$294,990	$0	$294,990	$177/sf	40' Traditions
DRB Homes	Woolf	—	1,680	$269,990	$0	$269,990	$161/sf	Single Family
D.R. Horton	The Easton	1	1,680	Starting in the $311s	$0	$311,990	$186/sf	Tradition Series
Brohn Homes	1754 Casetta	1	1,754	$299,990	$0	$299,990	$171/sf	40' Traditions
Brohn Homes	1770 Casetta	2	1,770	$295,990	$0	$295,990	$167/sf	Alley Plan
DRB Homes	Driskill	—	1,770	$314,990	$0	$314,990	$178/sf	Single Family / Model
D.R. Horton	The Gaven	1	1,772	Starting in the $321s	$0	$321,990	$182/sf	Tradition Series
Brohn Homes	1830 Casetta	2	1,828	$299,990	$0	$299,990	$164/sf	Alley Plan
DRB Homes	Mahogany	—	1,850	$329,990	$0	$329,990	$178/sf	Single Family
DRB Homes	Doyle III	—	1,920	$299,990	$0	$299,990	$156/sf	Single Family
Brohn Homes	1937 Casetta	1	1,937	$316,990	$0	$316,990	$164/sf	40' Traditions
DRB Homes	Kimbell	—	1,960	$324,990	$0	$324,990	$166/sf	Single Family
DRB Homes	Palm	—	1,970	$339,990	$0	$339,990	$173/sf	Single Family
DRB Homes	Paramount	—	2,010	$334,990	$0	$334,990	$167/sf	Single Family
DRB Homes	Laurel	—	2,020	$344,990	$0	$344,990	$171/sf	Single Family
Brohn Homes	2025 Casetta	2	2,025	$309,990	$0	$309,990	$153/sf	40' Traditions
Brohn Homes	2051 Casetta	2	2,051	$316,990	$0	$316,990	$155/sf	40' Traditions
D.R. Horton	The Kendall	2	2,093	Starting in the $341s	$0	$341,990	$163/sf	Tradition Series
DRB Homes	Dickens III	—	2,140	$329,990	$0	$329,990	$154/sf	Single Family
DRB Homes	Joyce III	—	2,160	$309,990	$0	$309,990	$144/sf	Single Family
DRB Homes	Juniper	—	2,170	$359,990	$0	$359,990	$166/sf	Single Family
DRB Homes	Hemingway III	—	2,174	$314,990	$0	$314,990	$145/sf	Single Family
DRB Homes	Oleander	—	2,210	$364,990	$0	$364,990	$165/sf	Single Family
D.R. Horton	The Mitchell	2	2,239	Starting in the $351s	$0	$351,990	$157/sf	Tradition Series
Brohn Homes	2247 Casetta	2	2,247	$329,990	$0	$329,990	$147/sf	40' Traditions
DRB Homes	Orwell III	—	2,250	$324,990	$0	$324,990	$144/sf	Single Family
DRB Homes	Southfork	—	2,380	$349,990	$0	$349,990	$147/sf	Single Family
DRB Homes	Hickory	—	2,470	$389,990	$0	$389,990	$158/sf	Single Family
DRB Homes	Willow	—	2,500	$394,990	$0	$394,990	$158/sf	Single Family
DRB Homes	Majestic	—	2,550	$359,990	$0	$359,990	$141/sf	Single Family
DRB Homes	Magnolia	—	2,640	$404,990	$0	$404,990	$153/sf	Single Family
DRB Homes	Meyerson	—	2,700	$374,990	$0	$374,990	$139/sf	Single Family
DRB Homes	Mimosa	—	2,730	$409,990	$0	$409,990	$150/sf	Single Family
DRB Homes	Rosewood	—	3,050	$429,990	$0	$429,990	$141/sf	Single Family
DRB Homes	Elm	—	3,400	$449,990	$0	$449,990	$132/sf	Single Family

Nearest-sqft matches vs CastleRock

Each CastleRock plan vs the closest-sqft plan at each competitor (within 250 sf). Price delta = CastleRock minus competitor. Positive = CastleRock asks more.

CastleRock	Competitor match	Comp price	Comp $/sf	CR $ delta	CR $/sf delta
Topaz 1,157 sf · $289,990 · $251/sf	Brohn Homes — Casetta Ranch 1191 Casetta · 1,191 sf	$249,990	$210/sf	+$40,000	+41
Topaz 1,157 sf · $289,990 · $251/sf	D.R. Horton — Talavera The Abbot · 1,291 sf	$291,990	$226/sf	-$2,000	+24
Emerald 1,355 sf · $307,990 · $227/sf	Brohn Homes — Casetta Ranch 1326 Casetta · 1,326 sf	$264,990	$200/sf	+$43,000	+27
Emerald 1,355 sf · $307,990 · $227/sf	D.R. Horton — Talavera The Anderson · 1,325 sf	$270,990	$205/sf	+$37,000	+23
Emerald 1,355 sf · $307,990 · $227/sf	DRB Homes — Infinity Square Carroll III · 1,520 sf	$274,990	$181/sf	+$33,000	+46
Frio 1,362 sf · $319,990 · $235/sf	Brohn Homes — Casetta Ranch 1326 Casetta · 1,326 sf	$264,990	$200/sf	+$55,000	+35
Frio 1,362 sf · $319,990 · $235/sf	D.R. Horton — Talavera The Anderson · 1,325 sf	$270,990	$205/sf	+$49,000	+30
Frio 1,362 sf · $319,990 · $235/sf	DRB Homes — Infinity Square Carroll III · 1,520 sf	$274,990	$181/sf	+$45,000	+54
Comal 1,604 sf · $338,990 · $211/sf	Brohn Homes — Casetta Ranch 1589 Casetta · 1,589 sf	$289,990	$182/sf	+$49,000	+29
Comal 1,604 sf · $338,990 · $211/sf	D.R. Horton — Talavera The Caden · 1,595 sf	$301,990	$189/sf	+$37,000	+22
Comal 1,604 sf · $338,990 · $211/sf	DRB Homes — Infinity Square Blanton · 1,590 sf	$299,990	$189/sf	+$39,000	+23
Onyx 1,607 sf · $313,990 · $195/sf	Brohn Homes — Casetta Ranch 1589 Casetta · 1,589 sf	$289,990	$182/sf	+$24,000	+13
Onyx 1,607 sf · $313,990 · $195/sf	D.R. Horton — Talavera The Caden · 1,595 sf	$301,990	$189/sf	+$12,000	+6
Onyx 1,607 sf · $313,990 · $195/sf	DRB Homes — Infinity Square Blanton · 1,590 sf	$299,990	$189/sf	+$14,000	+7
Pedernales 1,800 sf · $351,990 · $196/sf	Brohn Homes — Casetta Ranch 1830 Casetta · 1,828 sf	$299,990	$164/sf	+$52,000	+31
Pedernales 1,800 sf · $351,990 · $196/sf	D.R. Horton — Talavera The Gaven · 1,772 sf	$321,990	$182/sf	+$30,000	+14
Pedernales 1,800 sf · $351,990 · $196/sf	DRB Homes — Infinity Square Driskill · 1,770 sf	$314,990	$178/sf	+$37,000	+18
Ruby 1,895 sf · $326,990 · $173/sf	Brohn Homes — Casetta Ranch 1937 Casetta · 1,937 sf	$316,990	$164/sf	+$10,000	+9
Ruby 1,895 sf · $326,990 · $173/sf	D.R. Horton — Talavera The Gaven · 1,772 sf	$321,990	$182/sf	+$5,000	-9
Ruby 1,895 sf · $326,990 · $173/sf	DRB Homes — Infinity Square Doyle III · 1,920 sf	$299,990	$156/sf	+$27,000	+16
Sabine 1,915 sf · $359,990 · $188/sf	Brohn Homes — Casetta Ranch 1937 Casetta · 1,937 sf	$316,990	$164/sf	+$43,000	+24
Sabine 1,915 sf · $359,990 · $188/sf	D.R. Horton — Talavera The Gaven · 1,772 sf	$321,990	$182/sf	+$38,000	+6
Sabine 1,915 sf · $359,990 · $188/sf	DRB Homes — Infinity Square Doyle III · 1,920 sf	$299,990	$156/sf	+$60,000	+32
Diamond 2,144 sf · $334,990 · $156/sf	Brohn Homes — Casetta Ranch 2051 Casetta · 2,051 sf	$316,990	$155/sf	+$18,000	+2
Diamond 2,144 sf · $334,990 · $156/sf	D.R. Horton — Talavera The Kendall · 2,093 sf	$341,990	$163/sf	-$7,000	-7
Diamond 2,144 sf · $334,990 · $156/sf	DRB Homes — Infinity Square Dickens III · 2,140 sf	$329,990	$154/sf	+$5,000	+2
Sapphire 2,163 sf · $339,990 · $157/sf	Brohn Homes — Casetta Ranch 2247 Casetta · 2,247 sf	$329,990	$147/sf	+$10,000	+10
Sapphire 2,163 sf · $339,990 · $157/sf	D.R. Horton — Talavera The Kendall · 2,093 sf	$341,990	$163/sf	-$2,000	-6
Sapphire 2,163 sf · $339,990 · $157/sf	DRB Homes — Infinity Square Joyce III · 2,160 sf	$309,990	$144/sf	+$30,000	+14
Brazos 2,213 sf · $372,990 · $169/sf	Brohn Homes — Casetta Ranch 2247 Casetta · 2,247 sf	$329,990	$147/sf	+$43,000	+22
Brazos 2,213 sf · $372,990 · $169/sf	D.R. Horton — Talavera The Mitchell · 2,239 sf	$351,990	$157/sf	+$21,000	+11
Brazos 2,213 sf · $372,990 · $169/sf	DRB Homes — Infinity Square Oleander · 2,210 sf	$364,990	$165/sf	+$8,000	+3
Blanco 2,280 sf · $375,990 · $165/sf	Brohn Homes — Casetta Ranch 2247 Casetta · 2,247 sf	$329,990	$147/sf	+$46,000	+18
Blanco 2,280 sf · $375,990 · $165/sf	D.R. Horton — Talavera The Mitchell · 2,239 sf	$351,990	$157/sf	+$24,000	+8
Blanco 2,280 sf · $375,990 · $165/sf	DRB Homes — Infinity Square Orwell III · 2,250 sf	$324,990	$144/sf	+$51,000	+20
Rio Grande 2,507 sf · $389,990 · $156/sf	DRB Homes — Infinity Square Willow · 2,500 sf	$394,990	$158/sf	-$5,000	-2
Trinity 2,513 sf · $392,990 · $156/sf	DRB Homes — Infinity Square Willow · 2,500 sf	$394,990	$158/sf	-$2,000	-2
Concho 2,817 sf · $403,990 · $143/sf	DRB Homes — Infinity Square Mimosa · 2,730 sf	$409,990	$150/sf	-$6,000	-7

Inventory / QMI

Builder	Status	Plan	Address	Sqft	List	Cut from original	$/sf
CastleRock Communities	Ready Now	Rio Grande	151 Oriole St, Kyle, TX 78640	2,507	$419,825	—	$167/sf
CastleRock Communities	Ready Now	Trinity	120 Oriole St, Kyle, TX 78640	2,513	$429,844	—	$171/sf
Brohn Homes	NOW	1191 Casetta	2963 Winding Creek Road, Kyle, TX	1,191	$244,990	$38,790	$206/sf
Brohn Homes	NOW	1191 Casetta	3051 Winding Creek Road, Kyle, TX	1,191	$244,990	$36,790	$206/sf
Brohn Homes	NOW	1326 Casetta	3043 Winding Creek Road, Kyle, TX	1,326	$269,545	$29,395	$203/sf
Brohn Homes	NOW	2051 Casetta	180 Lennox Drive, Kyle, TX	2,051	$324,020	—	$158/sf
Brohn Homes	SOLD	1589 Casetta	700 Running Creek Drive, Kyle, TX	1,589	$296,090	$15,090	$186/sf
Brohn Homes	October '26	2247 Casetta	110 Desperado Street, Kyle, TX	2,247	$347,510	—	$155/sf
Brohn Homes	November '26	1937 Casetta	150 Lennox Drive, Kyle, TX	1,937	$328,230	—	$169/sf
Brohn Homes	November '26	2051 Casetta	2421 Winding Creek Road, Kyle, TX	2,051	$330,600	—	$161/sf
Brohn Homes	Contact Sales	1551 Casetta	2671 Winding Creek Road, Kyle, TX	1,551	$294,170	—	$190/sf
Brohn Homes	Contact Sales	1657 Casetta	2651 Winding Creek Road, Kyle, TX	1,657	$302,780	—	$183/sf
D.R. Horton	For Sale	The Gaven	204 Balmorehea Street	1,772	$327,495	—	$185/sf
D.R. Horton	For Sale	The Baylor	311 Palestine Trail	1,470	$283,990	—	$193/sf
D.R. Horton	For Sale	The Baylor	241 Palestine Trail	1,470	$284,990	—	$194/sf
D.R. Horton	For Sale	The Baylor	284 Palestine Trail	1,470	$289,990	—	$197/sf
D.R. Horton	For Sale	The Caden	144 Balmorehea Street	1,595	$296,810	—	$186/sf
D.R. Horton	For Sale	The Caden	321 Palestine Trail	1,595	$301,310	—	$189/sf
D.R. Horton	For Sale	The Easton	184 Balmorehea Street	1,680	$311,310	—	$185/sf
D.R. Horton	For Sale	The Gaven	154 Balmorehea Street	1,772	$321,310	—	$181/sf
D.R. Horton	For Sale	The Easton	271 Palestine Trail	1,680	$321,475	—	$191/sf
D.R. Horton	For Sale	The Mitchell	291 Palestine Trail	2,239	$354,310	—	$158/sf
D.R. Horton	Under Contract	The Anderson	160 Belton Drive	1,325	—	—	—
D.R. Horton	Under Contract	The Anderson	301 Palestine Trail	1,325	—	—	—
D.R. Horton	Under Contract	The Anderson	141 Belton Drive	1,325	—	—	—